Empower your life with AnnaMariah and Gemstone Alchemy
| 01 January, 2011 13:02
I'm Not Just Selling Jewelry - an amazing revelation and how it came about
Most of you know that I make jewelry, but do you know that it's more than that? Probably not, because I don't really say much more than, "I work with the energy of the gemstones". Wow, really, what does that mean?
That doesn't really say very much, does it? I have to share a funny story with you that unfortunately stuck with me and caused me to doubt my ability to really share from my heart the truth of what I do.
About 6 months after I started the jewelry business, my husband and I started a business making gemstone collars (In addition to the people jewelry). We were at a craft show in Wisconsin and all day people would come in and exclaim over the pretty collars, and get totally disinterested when we mentioned that they also had specific healing properties. Before we started the second day, we decided to just say "Yep, they're pretty", and see if we could actually sell something.
The first woman in the booth started talking about her therapy dog and how wonderful it was that her dog could help people in nursing homes. I stupidly assumed that if she had a therapy dog, she would be into healing energy. I said "Well, then you're going to love this. These collars have gemstones which can actually help your dog energetically." She turned around mid-sentence and RAN out of the booth. I kid you not, she was running like the devil was after her.
That incident made me wonder if perhaps I should just sell jewelry, and let people think that's all it was, just pretty. So I jumped feet first into applying for art shows and showing my jewelry at a lot of traditional venues.
My biggest thanks goes first to all those shows, exhibits and events that I attended, spent loads of money to be part of, and came home feeling tired, discouraged and frustrated. (I won't go into the badly run shows, overbooked jewelry vendors, misrepresented and just borderline rip-offs here, that would be another whole blog.) Even the best run shows weren't working, I was in a beautifully jurried show in Annapolis and they put on a great show but when it's 95+ and humid, no one really wants to shop.
You've all helped me to realize something. I am not selling jewelry. Sometimes it's the things that don't work that are most important in showing us where our true passions and gifts lie. It may seem obvious to other people, but sometimes we have blinders on and are so busy working it, we don't see that perhaps it isn't about "working", instead it's about making connections and allowing the magic to happen.
I spent over two years trying to market my jewelry using all the traditional marketing methods, website, art shows, craft shows, meetings, home parties. If I hadn't had many great experiences where people really connected with and purchased my designs, I would have been seriously questioning my abilities.
Thank you to all of you who took the time to "feel" the energy of the stones and realize that there was a special connection when you found "your" piece. You kept the spark alive and reminded me over and over why I'm really doing this. But somehow it still didn't dawn on me that perhaps, just perhaps, I should allow my true abilities and passions to all come together and to stop "marketing" and instead help people to see, feel and understand the benefits of an energetically matched piece of jewelry. When the stones, the design and the wearer are in alignment, it's no longer jewelry, it becomes a sacred tool, an amulet, if you will, that can work with you to deepen your life experience in myriad ways.
When I stop marketing, I can realize the depth of what I do and allow it to speak for itself. I started the tarot reading and gemstone insight meetup honestly as a way to get more people interested in my jewelry, and because I thought it sounded like a lot of fun. Yes, it was fun, but it was more than that. It brought a new depth and meaning to how people were experiencing the stones.
The process has helped to merge and synthesize what seemed to be disparate talents, into a cohesive whole that allows me to give more value. I had a talk the other day with Lynne Porzel as part of her a coaching session; I told her that I was not very clear that art shows, vendor events and the like really don't work for me. We talked a little longer and as we talked I saw very clearly that I'd been looking at this all wrong.
I'm not selling jewelry.
That's right, I'm really not selling jewelry. I am creating energetic tools that will enhance your life, support your energy and help you achieve your goals, stand out from the crowd, feel confident, show your uniqueness, help you sparkle, find your passion, express yourself, and so much more.
PS. I am not currently marketing the collars. When my husband went back to work as an exhibit designer I realized I needed to focus on my true love, jewelry for people.